- The decision was unanimously made after much deliberation.
- The production house will continue hosting press screenings on the opening day for timely reviews.
- “Jigra” is directed by Vasan Bala and stars Alia Bhatt and Vedang Raina.
Karan Johar has produced movies under the banner of Dharma Productions for over two decades. The production house has two major upcoming films, “Jigra” and “Dhadak 2”. As the release of the Alia Bhatt-starrer approaches, Dharma Productions has decided to halt the pre-release screenings of its upcoming films.
Karan Johar’s Dharma Productions recently issued a statement regarding its latest decision on pre-release screenings. In the letter addressed to the media, the production house announced that it has “unanimously decided” to stop holding screenings before movie releases.
“As we continue to evolve, we find ourselves at a juncture where we must adapt and innovate our approach. After much deliberation, we’ve unanimously decided to forgo pre-release screenings for our upcoming films,” read the statement.
Karan Johar’s Dharma Productions described the decision as “difficult” but emphasized that it is a “necess step” to ensure the audience experiences the movies “as they were meant to be experienced.” The production house noted that this move would help maintain the excitement of the cinematic experience for viewers.
Check out Dharma Productions’ official letter to the media:
Dharma Productions clarified that it will continue hosting press screenings of its upcoming movies on the opening day for timely reviews. The production house announced that the media can attend these press screenings on release day.
“Having said that, we understand the importance of timely reviews and the role they play in the success of our films. Therefore, we are pleased to announce that we will be hosting press screenings in the first half of the release day for each of our movies,” read the statement further.
Directed by Vasan Bala, “Jigra” stars Alia Bhatt in the lead role, alongside “The Archies” star Vedang Raina. This upcoming movie will be released on October 11, 2024. “Dhadak 2”, the sequel to “Dhadak”, features Siddhant Chaturvedi and Triptii Dimri as the leads, and it is set to release on November 22, 2024.
Dharma Productions recently produced Ananya Panday’s debut series, “Call Me Bae”. It also supported her cousin Alanna Panday’s series, “The Tribe”.
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