In Myanmar’s fractured beer market, Heineken gains upper hand

In Myanmar's fractured beer market, Heineken gains upper hand In Myanmar's fractured beer market, Heineken gains upper hand

BANGKOK/YANGON — Heineken and other international players have gained the upper hand in Myanmar’s beer market as drinkers in the Southeast Asian country shun a once-dominant domestic brand with ties to the milit.

A 34-year-old banker who drinks beer two or three times a week favors Heineken over others.