BYD takes on Japan’s minicar market with cheap, in-house batteries

BYD takes on Japan's minicar market with cheap, in-house batteries BYD takes on Japan's minicar market with cheap, in-house batteries

TOKYO — Chinese electric vehicle maker BYD is leveraging its cheap, in-house manufactured batteries to break into Japan’s market for kei minicars, a field where overseas players have seen little success.

“Young people do not have a negative view of BYD. It would be a huge threat if the company launches cheap models in Japan,” a Suzuki dealer said Tuesday.