Sony taps Crunchyroll to draw anime fans to its entertainment empire

Sony taps Crunchyroll to draw anime fans to its entertainment empire Sony taps Crunchyroll to draw anime fans to its entertainment empire

TOKYO — Anime is emerging as a key pillar for Japan’s Sony Group, with its U.S.-based streaming service Crunchyroll more than tripling subscribers in four years and generating synergies with the group’s video games, music and other content.

“Anime has over 1 billion fans and is loved worldwide,” Sony Group President and CEO Hiroki Totoki said at the Crunchyroll Anime Awards 2025 held Sunday. “It has drawn even more fans just in the past year.”