NAGOYA, Japan — The maker of Japan’s popular Black Thunder chocolate bar is aiming to lure sweet-toothed tourists and other guests to a visitor center at its new $70 million plant, offering a behind-the-scenes peek into the creation of the beloved confectionery.
Essentially a mixture of crunchy cookie pieces covered in smooth chocolate, the Black Thunder is a common snack in the East Asian country, where it can be found on the shelves of supermarkets, convenience stores and train station kiosks. Indeed, one piece of research showed it was the most popular product in the nation’s chocolate market in 2023 in terms of sales volumes.
