‘DeepSeek inside’ becomes selling point for Chinese cars

'DeepSeek inside' becomes selling point for Chinese cars 'DeepSeek inside' becomes selling point for Chinese cars

GUANGZHOU — Chinese car companies are adding AI features powered by domestic startup DeepSeek to their models in a bid to stand out in the world’s biggest auto market.

State-owned Dongfeng Motor Group has begun introducing DeepSeek’s R1 artificial intelligence model in its Zhiyin SUV from the Voyah line of new energy vehicles, using over-the-air updates. It plans to expand the updates to its M-Hero 917 SUV and other vehicles from April.